Sponsorships

Several Great Options To Promote Your Brand

To Millions of Beer Lovers Everywhere

Tour Bus Logo

Last year our tour covered 50,000 miles, coast to coast (several times); and the tour has now visited around 650 breweries in 45 states (so far). That equates to tens of millions of people who saw us on the road, and specifically hundreds of thousands of craft beer lovers who engaged with us directly at craft breweries and festivals! For 2024 we are vinyl wrapping our 32' tour bus and traveling circus to make it look like a giant rolling pint, with a rich head on top and logos of a select few up-and-coming craft brewery sponsors prominently displayed on the sides and back. We'd love for you to be one of those breweries! (this is a sample wrap)

Much more efficient than more traditional advertising, your logo will be seen primarily by craft beer enthusiasts. The value to you over other advertising options are numerous:

Brand Exposure: our tour provides significant exposure for your brand to primarily the people you want most to reach, as we attract a diverse audience of beer lovers, including beer enthusiasts, tourists, and locals, giving your brand visibility to a broad demographic of craft enthusiasts.
Laser-Focused Targeted Marketing: we only play breweries and beer festivals, so we expose your logo exclusively to people passionate about beer, many of whom are beer tourists themselves! Unlike traditional advertising, you're not wasting advertising dollars on a mass audience, where only a small fraction of the audience are even interested in beer at all, much less craft beer. Our fans ARE your market!
Positive Association & Brand Alignment: Associating your brand with a fun and exciting event like Dennis & Brad's Great Brewery Tour creates positive feelings and associations. Beer lovers love that we are a father and son duo making a life out of playing breweries nationwide, and tying your brand to that as a sponsor only spreads the love and good will towards your brewery as well.
Community & Customer Engagement: Sponsoring the tour reinforces the perception of your brand as an active supporter of and participant in the craft brewing community... locally, regionally, and nationally. A big part of our visit to breweries is our interaction with the audience, who are always eager to discuss the other breweries we've visited, and ask a barrage of questions about our travels and favorite breweries in other parts of the country.

Merchandise Endorsements

Our tour visits hundreds of craft breweries per year, many of which have more than one taproom. This equates to exposure to not only a massive number of beer enthusiasts, but also potential retail locations for you. We are currently seeking associations with only a very select few beer-related products/services that we would endorse and promote to not only the many thousands of craft beer enthusiasts that attend our shows, but also the breweries themselves.

Brand Exposure: our tour provides significant exposure for your brand to primarily the people you want most to reach... breweries, as well as their customers directly.
Laser-Focused Targeted Marketing: we only play breweries and beer festivals, so we expose your product exclusively to people passionate about beer. Our fans ARE your market!
Product Integration: Depending on the sponsorship level, you may have the opportunity to integrate your product or services into the event. For example, you could offer samples, giveaways/contests, or promotional materials to our audience.
Positive Association & Brand Alignment: Associating your brand with a fun and exciting event like Dennis & Brad's Great Brewery Tour creates positive feelings and associations. Beer lovers love that we are a father and son duo making a life out of playing breweries nationwide, and tying your brand to that as a sponsor only spreads the love and good will towards your brewery as well.
Networking Opportunities: We perform at the breweries, and engage directly with the brewery owners and management, as well as their customers. Craft brewing is a close community, and we are directly a part of it. We can put your product literally in their hands, and sing your praises directly to them, which is so much more effective than mass marketing or direct mail efforts. We can either establish a relationship for you, or put them in touch with you directly.... and we can do this with breweries from coast to coast. In some scenarios we might even be willing to include your product on our merchandise table at our shows, alongside our tour t-shirts, etc.